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There is much talk about the 4 C’s of diamond quality. While clarity, color and cut are all important for the look of your diamond and how much sparkle comes off it, it is the diamond carat that will determine the real ‘Wow!’ effect of your jewelry.

Clarity defines the internal inclusions and or surface blemishes that a diamond may have under 10 x (power) magnification. This is actually FTC defined. These inclusions are uncrystallized diamond or carbon seen as tiny black spots in the diamond 4c itself or they can be white like gas or air pockets or they can even be tiny fractures called feathers. Obviously, a feather is not a huge crack that goes from side to side across the diamond. That would be someone else’s stone, not yours.

The third tip would be to try and veer from the norm and opt for an oval shaped diamond for diamond engagement rings. For someone that is looking for a wide variety of designs, this would be their best. This is because this marital band comes in a multitude of designs. The designs available can suit anyone ranging from the people who would prefer vintage cuts to those who would rather contemporary designs.

If you are a new diamond buyer, don’t be fooled. If you take a few minutes now to learn these facts about diamond buying, you will be well on your way to protecting yourself when making this potentially pricey purchase.

Diamond color is a good example of this. The price of diamonds is based on a number of criteria and one of the most important of these is color. The industry standard for this is the diamond color scale use by the Gemological Institute of America. This grades diamond color from D to Z.

Color refers to the natural tint of diamond. Usually, colorless diamond or near colorless diamond are more valuable than those diamond with clear colors. You should base your consideration of this factor on your budget.

The online diamond retailers do offer an attractive alternative to traditional diamond retail jewelry stores. Online diamond retailers do offer quality diamonds at good prices along with being able to set the diamond into a basic mounting but it will require more work on your part along with making a purchase of a product sight unseen. Because this type of purchase will be a blind transaction… trust in your basic diamond knowledge along with trust in the company you are dealing with will be essential.